North American Supplemental Privacy Policy and California and Nevada Privacy Notices

Effective Date: July 2021

This Supplemental Privacy Policy forms part of the Global Privacy Policy which can be accessed here. If you are a resident of the United States or Canada these additional terms apply to you. The Global Privacy Policy and this Supplemental Privacy Policy are collectively referred to herein as the “Privacy Policy.”

BSN Medical Inc. (together with its affiliated entities, “Essity” or “we” or “us”) takes data privacy seriously. This Privacy Policy describes how Essity collects and processes personal data (sometimes referred to herein as “personal information) and other information of users of this website or mobile app (each a “Service”) where this Privacy Policy is posted. Essity is the data controller or business within the meaning of the General Data Protection Regulation ("GDPR") and other applicable data protection laws and regulations. Please note that some of our Services may be governed by different privacy policies, so you should review them carefully.

We reserve the right to update or modify this Privacy Policy at any time. We will notify you of any changes by, at a minimum, posting the updated Privacy Policy here. Please review this Privacy Policy periodically, and especially before you provide any information.

Residents of California and Nevada in the United States have additional rights under applicable laws. If you are a resident of California, click here. If you are a resident of Nevada, click here .

If you are a resident of Canada, click here.

As the Essity companies operate globally, we may share your personal information among the Essity companies worldwide for the purposes described in this Privacy Policy.

This Privacy Policy does not apply to information that health care facilities or health care providers provide to us about their patients and residents. Health care facilities and providers determine the type of information that is collected, processed, transferred, and stored through their use of the Service, and we simply process the information on their behalf to provide requested products or services. We will retain any personal information collected for as long as necessary to provide our products and services or as required to comply with legal obligations, resolve disputes, and enforce any agreements. If you are a resident of a health care facility or patient of a health care provider, the facility or provider collects and processes your information in accordance with the facility’s or provider’s own privacy policy. You should contact the facility or provider for more information about its privacy practices. If you would like to access, update, or delete your information, you should contact the facility or provider, and we will respond to any such request they transmit to us as required by applicable laws.

The Service may contain links to other websites not owned by us and other websites not owned by us may reference or link to our Service. We encourage our users to read the privacy policies of each website they interact with. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of other websites that we do not own. Visiting these other websites is at your own risk.

The Service may also contain links and interactive features with various social media platforms. If you already use these platforms, their cookies may be set on your device when using our Service. You should be aware that personal information you voluntarily include and transmit online in a publicly accessible blog, chat room, social media platform or otherwise online, or that you share in an open forum may be viewed and used by others without any restrictions. We are unable to control such uses of your information when interacting with a social media platform, and by using such services you assume the risk that the personal information provided by you may be viewed and used by third parties for any number of purposes.

We implement reasonable physical, administrative, and technical security measures to protect your personal information. While we take reasonable measures to protect the information we collect via the Services against loss, theft and unauthorized access, use, disclosure, or modification, we cannot guarantee its absolute security. No Internet, email, or mobile application transmission or database is ever fully secure or error free. You should use caution whenever submitting or sharing information through the Service. Please keep your account password confidential to help ensure the security of your personal information.

California Privacy Notice

If you are a California resident, the California Consumer Privacy Act of 2018 (“CCPA”) provides you with certain rights with regard to your personal information. This Privacy Notice describes how we collect, use, sell or disclose personal information of residents of the State of California, either online or offline.

The term “personal information” is defined in the CCPA as information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information does not include publicly available information obtained from government records or deidentified or aggregated consumer information that cannot be reconstructed to identify you.

Personal Information We Collect

During the preceding 12 months, we have collected the following categories of personal information:

Category of Personal Information




Name, postal address, password or other unique personal identifier, online identifier, IP address, email address, account name

Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))

Name, signature, physical characteristics or description, address, telephone number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, medical information, health insurance information

Characteristics of protected classifications under federal and California law

Age, race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex, sexual orientation, veteran or military status, or genetic information

Commercial information

Records of products or services purchased, obtained, or considered

Biometric information

Health data

Internet or other electronic network activity information


Device information, browser type, operating system, browsing history, search history, and information regarding a user’s interaction with our website or an advertisement

Geolocation data

Location information collected automatically from your device or location information you provide when you certain features of our services

Sensory data

Audio, electronic, visual, and olfactory information

Professional or employment-related information

Current or past job history, company or organization name, job title

Inferences drawn from personal information to create a profile about a consumer reflecting preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes

Household or lifestyle information, interests, tastes, and preferences

Other information you choose to provide


Photos, videos, and other content and information you provide through the services or in communications with us

Sources of Personal Information

We collect personal information about you (1) directly from you when you provide it to us, (2) automatically using cookies and other tracking technologies when you use our website and mobile applications, and (3) from third parties.

Business or Commercial Purposes for Collecting Personal Information

We use and process the personal information we collect to:

We may combine any of the information we collect from or about you and use it in the manner described in this Privacy Policy.

Disclosure and Sale of Personal Information

We share your personal information with other parties as described in the Global Privacy Policy. We may engage in the “sale” of your personal information, as that term is defined in the CCPA. For more information about the circumstances in which we may sell your personal information and your right to opt-out, see the Right to Opt-Out section below.

Your California Privacy Rights and How to Exercise Them

If you are a California resident, the CCPA provides you with the following rights with respect to your personal information:


o   The categories and specific pieces of personal information we have collected about you.

o   The categories and sources from which personal information is collected.

o   The business or commercial purposes for collecting or selling personal information.

o   The categories of third parties with whom we share personal information.

We will provide this information upon receipt of a verifiable consumer request. How we will verify your identity depends on how you have interacted with us in the past. To exercise this right, you can contact us by phone at 800-537-1063 or by email at


Only you, or someone legally authorized to act on your behalf, may make a request under the CCPA related to your personal information. Any request must provide sufficient details so we can evaluate and respond to the request. We may request an individual’s first and last name, email address, mailing address, and/or other information to verify an individual’s identity. If you designate an authorized agent, the agent will be required to submit proof of authorization and you will be required to verify your identity. We will not discriminate against you for exercising your rights under the CCPA. We reserve the right to refuse any requests, in whole or in part, to the extent permitted by law.

Under California Civil Code Section 1798.83, California residents have a right to request, once per year and free of charge, information about the categories of personal information (if any) we have disclosed to third parties for their direct marketing purposes during the previous calendar year. If you are a California resident and would like to make such a request, please send an email to with the subject line “California Shine the Light Request.”

Nevada Privacy Notice

Nevada residents have a right to submit a verified request directing a website operator to not make any “sale” of covered information collected about a consumer for monetary consideration to a person for such person to license or sell the information to additional persons, subject to certain exceptions. We do not engage in the “sale” of covered information, as that term is defined.

Canada Privacy Notice

The Essity entity that is in control of the personal information collected in connection with Essity’s operations in Canada is Essity HMS North America Inc. The file containing your personal information is maintained on Essity’s servers or those of our service providers and will be accessible by authorized employees, representatives and service providers who require access for the purposes described in this Privacy Policy. You may contact our Data Protection Officer at (or the contact information below) to exercise your rights or if you have any questions about this Privacy Policy.


Contact Us

If you have questions regarding this Privacy Notice, please contact us:

Iris Winter
Compliance Officer Data Protection
Group Function Sustainability
Quickbornstraße 24
D-20253 Hamburg, Germany
Tel: +49 40 4909-6546


Matt Leopold
Essity Health and Medical Solutions Privacy Coordinator
2929 Arch Street, 26th Floor
Philadelphia, Pennsylvania 19104

Contact Information

1275 North Service Road West, Suite 800.
Oakville, ON Canada L6M 3G4


To order toll-free: (+1) 877 978 5526

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